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Episode 157: A New Way to Approach Sales Funnels with Danielle Klemm

Innovative Sales Message and Funnel Energetics Coach Danielle Klemm shares what coaches need to know about sales funnels, why you might not even need one, and how you can build an aligned sales funnel that’s centered around ethics.

157: A New Way to Approach Sales Funnels with Danielle Klemm

When I hear "sales funnel," there's sometimes a reflexive internal cringe. We've all seen examples of funnels that are more focused on making money than genuinely serving the client. I've also been on the purchasing side of that, and it's not a pleasant feeling.

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Show Notes

When I hear “sales funnel,” there’s sometimes a reflexive internal cringe. We've all seen examples of funnels that are more focused on making money than genuinely serving the client. I’ve also been on the purchasing side of that, and it's not a pleasant feeling.

Today’s guest, Innovative Sales Message and Funnel Energetics Coach Danielle Klemm, is different. She's about helping you create ethical and intentional funnels that prioritize clients' needs. Danielle has over five years of experience in online marketing, helping entrepreneurs scale their one-to-many or group offer sustainably and gross manipulation tactic-free. She’s on a mission to make ease, freedom, and play not just the goal but felt throughout the process.

In our conversation, Danielle shared fantastic insights into how you can create a funnel that truly supports your potential clients as they engage with you and your business. In a world where so many online businesses are vying for our attention, being client-centered helps you stand out from the crowd and nurture relationships that last for the long term. Danielle has so much wisdom to share, and I know you’ll love this episode.

Topics covered

  • Danielle’s entrepreneurial journey and how she came to be helping people build aligned sales funnels
  • Looking at your sales funnel from the lens of a lifetime buyer
  • What is a sales funnel?
  • Why we need a deep understanding of our people to build a successful funnel
  • The type of coach who may not benefit from a typical sales funnel
  • What you need to know before you set up your first funnel
  • How to build your first funnel intentionally
  • Danielle’s approach to testing and repurposing your funnel content
  • Creating your funnel to be an experience for your prospective clients
  • Getting objective data on the emotional aspect of your client’s experience

Resources mentioned

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TRANSCRIPT

 

Well, hello, my friend. Welcome to the Coach with Clarity podcast. My name is Lee Chaix McDonough, I'm your host, and today I am delighted to introduce you to my friend and colleague, Danielle Klemm. I've known Danielle for several years, in fact, she was there for me the very first time I ever ran Facebook ads for my business. So that's the context in which I was introduced to her. But over the years, she has really expanded her vision and her business to go beyond Facebook ads and really to look at the entire process or funnel that supports a client as they get to know you, get to like you and ultimately get to trust you. And she does that through sales funnels. Now, I'll be honest with you, when I hear the term sales funnel, sometimes I have a bit of an internal cringe, because I think about some of the less ideal ways we've seen sales funnels used in the online space, where it's very much about let's be honest, a money grab, and they don't feel client centered or client focused at all. I know I have been the client in that situation, I talk a little bit about that in our conversation today, and it doesn't feel good. And it's certainly not an experience I would want to create for one of my potential clients. And I know as a listener of the Coach with Clarity podcast, that's not how you want your clients to feel either. And that's why I wanted to bring Danielle on the show because she's not about that either. She is very much about creating ethical, intentional funnels that support your prospective client as they engage with you and your business. She has so much wisdom to share in this episode, we talked about what funnels are, we talk about if you even need a sales funnel in your business, and spoiler alert, there are some of you who may not need them, and we'll talk about who you are and why you don't need them. But you might be someone who needs or wants one and we'll talk about how to go about building that out as well. We cover so much in this conversation. I know you are going to love it. So let's get right into it. Here's my conversation with sales funnel expert, Danielle Klemm.

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