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Episode 167: Amplifying Your Message through Facebook Ads with Ashley Braswell

Facebook ads expert, Ashley Braswell, shares her insights into why Facebook ads are such a great way to amplify your message and how to do just that.

167: Amplifying Your Message through Facebook Ads with Ashley Braswell

Regardless of how you feel about Facebook and Facebook ads, I truly believe you're really going to enjoy my conversation with our guest. Today, I want to introduce you to my friend, and apparently my doppelgänger, Ashley Braswell.

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Show Notes

Regardless of how you feel about Facebook and Facebook ads, I truly believe you’re really going to enjoy my conversation with our guest.

Today, I want to introduce you to my friend, and apparently my doppelgänger, Ashley Braswell. Not only do Ashley and I look startling alike, we also have a shared outlook on how we want to run our business and serve the world. I especially wanted to bring Ashley on the show today because she is an expert when it comes to running Facebook ads.

I know many of us have what we might call and ambivalent relationship with Facebook in general, with ads in general, and with Facebook ads specifically. Yet, I know that when used properly, Facebook ads can really help us grow our business. In fact, I personally experienced that inside Coach with Clarity®.

I’ve brought Ashley on today to specifically talk about the role of Facebook ads, how she approaches it, best practices for coaches who are thinking about using ads to grow their business, how to run ads on a platform we have mixed feelings about, and how to almost hack the system in order to share our message and see more of what we want.

Topics covered

  • Ashley’s journey going from foster care social worker to wedding photographer to Facebook ads expert
  • What led Ashley to form a perspective about Facebook ads that doesn’t just focus on revenue
  • Why, as an introvert specifically, Ashley found Facebook ads to be a game-changer in her days as a wedding photographer
  • How people mistook Ashley and I for each at the first conference we both attended
  • The main things Ashley wants people to know if they’re considering running their own Facebook ads
  • Ashley’s thoughts on utilizing Facebook ads if you’re ambivalent about the platform or even if you hate it
  • What Ashley wants coaches to consider before they start investing money into Facebook ads
  • When a coach should not run ads on Facebook
  • The data inside Ads Manager that Ashley wants you to focus on the most as you’re just getting started
  • The shocking statistic that will probably tell you your ad is performing far better than you thought it was
  • The things Ashley wants you to focus on when it comes to creating the actual ads you’ll be running
  • Ashley’s hack for seeing the exact ads others in your industry or niche are running
  • The criteria an ad must meet before Ashley makes any decisions about pulling, tweaking it, or investing more into it

Resources mentioned

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TRANSCRIPT

 

Well, hello my friend. Welcome to the Coach with Clarity podcast. My name is Lee Chaix McDonough, I'm your host, and today I want to introduce you to my friend and apparently my doppelganger, Ashley Braswell. So not only do Ashley and I look startlingly alike, we also have a shared outlook on how we want to run our businesses and serve the world. And I especially wanted to bring Ashley on today, because she is an expert when it comes to running Facebook ads. And I know many of us have, well, let's say an ambivalent relationship with Facebook in general, with ads in general, and with Facebook ads specifically. And yet, I know that Facebook ads, when used properly, can really help us grow our business. I've certainly experienced that inside Coach with Clarity. So I wanted to bring Ashley on today to talk about the role of Facebook ads, how she approaches them, best practices for coaches who are thinking about using ads to grow their business. And we also have a pretty candid discussion about how to run ads on a platform that we have mixed feelings about and almost how to hack the system in order to share our message and see more of what we want. So I think regardless of how you feel about Facebook and Facebook ads, you are really going to enjoy my conversation with Ashley there's some gold nuggets in there. So let's get right into it. I am so thrilled to introduce you to Facebook Ads Expert, Ashley Braswell.

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