Search
Close this search box.

Episode 172: [BACK TO BASICS] Creating Clarity In Your Coaching

Creating clarity in your coaching requires you to get laser focused on who you want to serve, what your people need most from you, and how you want to serve them. This episode dives deep into these three components, which are the anchors of your coaching niche.

172: [BACK TO BASICS] Creating Clarity In Your Coaching

This episode is coming to you just after the recent launch of Coach with Clarity Collective; which is my group program for innovative, intuitive coaches who are seeking support and community as they deepen their coaching mastery and build their business skills. If you're interested in joining the collective, you can join waitlist.

Subscribe:  Apple Podcasts  |  Spotify  |  Android Devices  |  Stitcher  |  RSS

Show Notes

This episode is coming to you just after the recent launch of Coach with Clarity Collective; which is my group program for innovative, intuitive coaches who are seeking support and community as they deepen their coaching mastery and build their business skills. If you’re interested in joining the collective, you can join waitlist. One of the things I did after this launch was reach out to people who had demonstrated interest with a short survey that included a question about why they opted not to join the collective this round and there were two themes that stood out. The first was that the price point was out of their budget. The second was that they didn’t have enough confidence in their ability to be a great coach to invest the time and money into the program. Those responses inspired me to spend the next several weeks re-airing some of my earliest podcast episodes in what I’m calling the Back to Basics series. The first episode in this series is all about helping you create clarity in your coaching, don’t you think? Now, what do I mean by having clarity in your coaching? Well, I’m talking about getting super clear on who you want to serve, what they really need from you, and how you want to serve them. Take a listen to this week’s episode to find out how you can do just that.

Topics covered

  • The three pillars of creating your niche
  • Do you even need to choose a niche?
  • Why choosing a niche is a marketing strategy rather than a service strategy
  • How both demographics and psychographics can help you determine your dream client
  • Clarifying your client’s before and after picture to know what it is they need
  • An example of how I help my clients find the solution to the thing they need to change

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes! * * * * * *

Discover Your Coaching Style! Take the FREE quiz and find out what makes you an extraordinary coach!

Want to connect further? Follow me on Instagram and Threads, and send me a DM!

Want to work together? Learn about Coach with Clarity here!

 

TRANSCRIPT

 

Well, hello, my friend. This is Lee from the Coach with Clarity podcast. And I hope wherever you are, as you are listening you are well. I am currently recording this on a cozy, rainy day coming at you from the heart of New Bern, North Carolina. And I'm just coming off of the recent launch of the Coach with Clarity Collective, which is my group program for innovative, intuitive coaches who are seeking support and community as they deepen their coaching mastery and build their business skills. So while enrollment is closed right now for the Collective, you can get on the waitlist at coachwithclarity.com/collective. So you will be the first to know when we reopen enrollment hopefully later this fall. But one of the things I did after this launch was reach out to people who have demonstrated interest either by enrolling in my free masterclass or attending an info session, or even just clicking a link in one of my emails. I reached out to every single one of those people with a short two minute survey to ask them more questions about why they are interested in Coach with Clarity, what they're working on, and also why they opted not to join the Collective this round. And my friend, let me tell you, the feedback I got from those survey responses has been invaluable. And I strongly suggest if you launch a program or a course, even a one on one service, reach out to the people who expressed interest but chose not to move forward at this time. They will provide you with so many insights and so much qualitative data around their decision making process. And it will help you as you move forward with your next launch or even as you create new offers. And by and large, what I heard from people is that number one, they saw the value in the collective, they had no doubt it was an amazing program but financially, it was just a bit out of reach at this time. So that was number one. And number two, many of the respondents said, “I'm really interested in coaching, I think I could be good at it. But I'm a little worried about investing so much time and energy and money from the beginning, when I'm not sure I know what to do to be a really great coach.” And both of those reasons, the financial piece and the confidence piece, those are so understandable. And so what I want to do is provide some support. For those of you who are interested in coaching, who think you could be really good at it, who need a little more education and a little more confidence at an affordable price point. 

Click to read the entire transcript

Subscribe!
Recent Episodes

What's your coaching superpower?

I’ve uncovered five primary coaching styles — which one are you?