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Episode 173: [BACK TO BASICS] Creating Your Coaching Offer

This week, we take a look at exactly what you need to do in order to create your coaching offer. I share what I was taught to do, what I now recommend you do instead, some of the questions you’ll want to ask yourself during this process, and some of the things you’ll want to consider as you put together your coaching offer.

173: [BACK TO BASICS] Creating Your Coaching Offer

We're continuing our second look at some of the foundational episodes of what I originally called the Getting Started Series. With technological advancements, we may change the way we implement and apply foundational concepts, but the concepts themselves are still strong. That's why we're revisiting these episodes in this Back-to-Basics Series.

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Show Notes

We’re continuing our second look at some of the foundational episodes of what I originally called the Getting Started Series. With technological advancements, we may change the way we implement and apply foundational concepts, but the concepts themselves are still strong. That’s why we’re revisiting these episodes in this Back-to-Basics Series. This week, we take a look at exactly what you need to do in order to create your coaching offer. I share what I was taught to do, what I now recommend you do instead, some of the questions you’ll want to ask yourself during this process, and some of the things you’ll want to consider as you put together your coaching offer.

Topics covered

  • Why the process of creating your coaching offer shouldn’t start with determining the benefits your clients will receive
  • How following the consumer psychology strategy of offering three packages completely failed me
  • Why you need to start this process by focusing on your client’s journey
  • The main question you need to ask yourself when creating your coaching offer
  • The two main benefits of starting with a results-oriented approach
  • How having a results-oriented approach also serves you as their coach
  • A results-oriented approach is great, but what if you don’t know what your client wants or how long it will take?

Resources mentioned

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TRANSCRIPT

 

Well, hi there friends. Welcome back to the Coach with Clarity podcast. My name is Lee Chaix McDonough, I'm your host, and we are continuing our second look at some of the foundational episodes of the Coach with Clarity podcast. I went way back in the archives back to March and April of 2020, where I rediscovered what I called them, The Getting Started series, I went back and re-listened to all of those episodes, which is a very surreal experience. Let me just say, if any of you are podcasters, go back and listen to your very first shows, it is both humbling, but it's also rewarding. Because as I listened to these early episodes, I realized just how strong they were, and that the content in these episodes is still true even today. And I think that's the truth when it comes to solid business fundamentals. With technology, with advancements, we may change the way we implement and apply these concepts, but the concepts themselves are still strong. And that's why we are revisiting these episodes in this Back to Basics series. And this week, we are taking a look at exactly what you need to do in order to create your coaching offer. I share what I was taught to do, which aligned with conventional wisdom, and is actually what I do not recommend you do today. And I take a very different approach, which you will hear about in this upcoming episode. And then we'll take a look at nuts and bolts. How do you do this? What are some of the questions you'll want to ask yourself, and some of the things you'll want to consider as you are putting together your coaching offer. And then as part of the Back to Basics series, I am going to come back on at the end and talk a little bit about what I might have done differently were I to re-record this episode right now in 2023. So it's kind of a fun way to share what's working and also provide a little more insight as to maybe what I might update or change. 

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