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Episode 178: [BACK TO BASICS] How to Name Your Business

In this week's episode, I'm sharing my experience naming my business, and the mistakes I made along the way so that YOU can avoid them from the start.

178: [BACK TO BASICS] How to Name Your Business

I'm so glad you're joining me for the next installment of the Back-to-Basics series here on the podcast. Today, we're diving into the fun topic of naming your business, and I even use myself as an example of what not to do.

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Show Notes

I’m so glad you’re joining me for the next installment of the Back-to-Basics series here on the podcast. Today, we’re diving into the fun topic of naming your business, and I even use myself as an example of what not to do. In this updated episode, I share three key errors I made when originally naming my business, what I would do differently if I could go back and name my business again, and the two things I would have included in this episode if I were to record it for the first time in 2023. Now, if you’ve already named your business and you’re worried you might have made one of the same errors I did, don’t worry. We’ll talk about that in this episode as well.

Topics covered

  • How I started my coaching journey
  • Why I didn’t name my business after myself
  • The meaning behind the name Caravel Coaching
  • How I came up with the names for my first coaching packages
  • The huge problem with my initial approach to naming my business
  • How you can avoid my me-focused naming error
  • The naming strategy that will help to pre-sell your ideal clients on working with you
  • Why my brand pivoted into Coach with Clarity
  • The power of being clear and concise
  • How changing my package names helped my business to grow
  • One question to ask yourself to test the clarity of the names you choose
  • How to think big when naming your business and your offers
  • Why it’s not too late to make a change if you’re not aligned with your business name

Resources mentioned

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TRANSCRIPT

 

Hi, friend, it's Lee from Coach with Clarity. I'm so glad you're joining me for our next installment of the Back to Basics series here on the Coach with Clarity podcast. So if you've been listening for the last few months, you know, we are on a bit of a time-traveling journey where we're looking back at earlier episodes of the Coach with Clarity podcast, all about getting started in your business. Today, we're going to dive into a really fun topic, which is how to name your business. And I'm going to use myself as a personal example of what not to do. That's right in 2016 when I named my business, I made three key errors, I'm going to walk you through each one of those errors, and what I might have done differently. Now, if you have already named your business and you're worried that maybe you might have made one of those errors, don't worry, my friend, I've got a solution for you that I talked about in the episode. So you are definitely going to want to listen for that. And then just as we've done throughout this Back to Basics series, I will be back at the end to talk a little bit more about what I might have done differently had I recorded this episode today in 2023. And any thoughts I have about what I shared. There is one thing that I did not address when I first recorded this episode back in 2020 that I would definitely address today in 2023. So be sure to stick around to the end to hear all about that. But for now let's hop right into my episode all about how to name your coaching business.

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