Episode 28: [Coaching Call] Marketing with Integrity with Joyous Williams

In this week's coaching call with Joy Williams, she and I dive deep into what it means to market to your clients from a place of integrity, and how to go about creating a marketing strategy that feels good, and is in line with your values and what matters most to you.

28: [Coaching Call] Marketing with Integrity with Joyous Williams

I love conducting coaching calls because it allows me to connect one-on-one with a Coach With Clarity podcast listener, dig into their business, and provide them with some powerful coaching to get them moving towards their vision, their dreams, and their goals.

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Show Notes

I love conducting coaching calls because it allows me to connect one-on-one with a Coach With Clarity podcast listener, dig into their business, and provide them with some powerful coaching to get them moving towards their vision, their dreams, and their goals. Today, I'm excited to share my coaching call with Joy Williams.

Joy Williams is a nationally certified Art Therapist, specializing in brain-based, trauma-informed care. She's also a coach studied in “Transformative Presence” and has lived experience changing the very fabric of her own life through transformational coaching and professional therapeutic services.

On this coaching call, we dive deep into what it means to market to your clients from a place of integrity and how to create a marketing approach that is in integrity with your values and vision. I suspect this one is going to resonate strongly with a lot of you and I hope that in listening you will discover some insights that you can use in your marketing practice as well.

Topics covered

  • How Joy serves her coaching clients
  • The “ick factor” that rises up around selling and connecting with potential clients
  • How Joy would like to feel when initiating connections with potential clients
  • Why it's important to Joy to feel grounded and excited about her sales process
  • Marketing with excitement and integrity
  • Why it's especially important for Joy to put consent at the center of her marketing process
  • How Joy's coaching offers are structured
  • Shifting our perspective on cold messaging
  • Joy's new, aligned approach to connecting with people and sharing her offer
  • Applying the velvet rope concept as a coach
  • Finding the intersection between being accessible and holding your boundaries
  • Experts you can learn from about non-traditional marketing

Resources mentioned

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TRANSCRIPT


Well, hey there, my friend. Welcome to the Coach with Clarity podcast. My name is Lee Chaix McDonough and I am so excited because today's episode is another coaching call. 

I absolutely love conducting these coaching calls because it gives me an opportunity to connect one on one with a Coach with Clarity podcast listener and to really get into their business and provide them with some powerful coaching to get them moving towards their vision, their dreams, and their goals. And I suspect today's coaching call is going to resonate strongly with a lot of you, because my guest, Joy Williams, and I dive deep into what it means to market to your clients from a place of integrity, and how to go about creating a marketing strategy that feels good and is in line with your values and what matters most to you. It's a pretty powerful conversation with a lot of big “aha” moments. So get ready and take a listen to my coaching call conversation with Joy Williams. 

Click to read the entire transcript

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