Episode 82: [Coaching Call] Marketing Your Course with Nicole Vaccaro

Creating a course is a labor of love. On this coaching call, I’m talking with Nicole Vaccaro about how to get your course in front of potential clients in a way that’s aligned with you and that provides value to your audience.

82: [Coaching Call] Marketing Your Course with Nicole Vaccaro

There's no one-size-fits-all approach to effectively marketing your course and growing your audience. Today we're looking at the questions to ask yourself and different strategies you can use when it comes time to market your course.

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Show Notes

There’s no one-size-fits-all approach to effectively marketing your course and growing your audience. Today we’re looking at the questions to ask yourself and different strategies you can use when it comes time to market your course.

If you’ve been around for a while, you’ll know that these coaching calls are some of my favorite episodes because I get to connect with and serve coaches who are making big things happen in their business. I can’t think of a better example of that than Nicole Vaccaro, who joins me on the show today.

With over 10 years of experience working as a licensed counselor, teaching, and supporting people at all stages of their lives and careers, Nicole specializes in helping people create joy in their work lives.

On today’s call, Nicole shares the inspiration and goals behind her new 6-month coaching program which helps people create their dream job roadmap and we explore different approaches she can use in her marketing to bring more students to the course.

If you've been thinking about creating your own course or if you have a course and you're looking for ways to increase your enrollment and get more eyes on what you're doing, then I think you are going to find terrific value in today's episode.

Topics covered

  • Nicole’s course creation journey
  • Why Nicole created a course around building your dream career
  • Finding the sweet spot between a results-oriented and a benefits-oriented view in your marketing
  • Educating your prospective clients and students without overwhelming them
  • How to help people to get ready to take the next step with you
  • Knowing when to ask for help
  • Choosing the platform to focus on
  • Scaling the coaching element within your course

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!

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TRANSCRIPT

 

Well hello, my friend. Welcome to the Coach with Clarity Podcast. I'm your host, Lee Chaix McDonough, and today we have another coaching call for you. Now coaching calls are some of my very favorite episodes of the Coach with Clarity Podcast, because it's my opportunity to show up, connect with, and serve coaches who are making big things happen in their businesses. And today, I can't think of a better example of that than Nicole Vaccaro. Nicole is a licensed therapist and coach who specializes in helping people create joy in their work life. In fact, she has a dynamic, new six month coaching course and program devoted to helping people create their dream job roadmap. And Nicole reached out with some questions about how to effectively market this course and grow her audience. So that is what we are diving into during today's coaching call. So if you've been thinking about creating your own course, or if you have a course and you're looking for ways to increase your enrollment and get more eyes on what you're doing, then I think you are going to find terrific value in today's episode. So let's get right to it. Here is my coaching call with Nicole Vaccaro.

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