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Episode 151: Creating a Business that Works For You with Leonie Dawson

Internationally best-selling author Leonie Dawson shares how to avoid the hustle culture trap, what it looks like to build a business without relying on social media, and why you should bring your entire self into your business.

151: Creating a Business that Works For You with Leonie Dawson

The online entrepreneurship space puts a lot of emphasis on the hustle. We're told that achieving your desired success means putting your head down and grinding - productivity is the measure of value. Hustle culture is not something that resonates with me, and today I'm thrilled to introduce you to Leonie Dawson, who is proof that it's not the only route to success.

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Show Notes

The online entrepreneurship space puts a lot of emphasis on the hustle. We’re told that achieving your desired success means putting your head down and grinding – productivity is the measure of value.

Hustle culture is not something that resonates with me, and today I’m thrilled to introduce you to Leonie Dawson, who is proof that it’s not the only route to success. Leonie is an extraordinary online entrepreneur whose approach to business is unlike anything I've seen before. She built an empire that prioritizes creativity and generosity while rejecting productivity for productivity's sake.

Leonie Dawson is an internationally best-selling author of the 2023 My Brilliant Year workbooks, which have been used by over 500,000 people worldwide. A multi-passionate entrepreneur, Leonie has generated over $13 million in revenue while only working 10 hours a week. Leonie has been recognized for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.

In this conversation, Leonie shares how she’s created a thriving business while working only 10 hours a week, how they avoid the hustle culture trap, what it looks like to build a business without having to rely on social media, bringing your whole self into your business, getting clarity around the time you spend working, and more. Let's get right to it!

Topics covered

  • How Leonie shows up fully and authentically in her work
  • Building a business that rejects “conventional wisdom”
  • Embracing that you’re not for everyone
  • How Leonie continues to build her business while working only 10 hours a week
  • Daily practices to foster creativity in your business
  • How generosity fuels Leonie’s business
  • Significant lessons from almost 20 years of business
  • Leonie’s perspective on using social media intentionally for your business
  • Crafting a different experience for yourself on social media

Resources mentioned

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TRANSCRIPT

 

Well, hello, my friend. Welcome to the Coach with Clarity podcast. I'm your host, Lee Chaix McDonough and my goodness do I have a treat for you today. I am absolutely thrilled to introduce you to Leonie Dawson who is an extraordinary online entrepreneur. And the way she approaches her work, her business, being online, creating community is unlike anything I've ever seen before. She has built an empire that prioritizes creativity, generosity, generativity, while rejecting hustle culture, and productivity for productivity sake. It's amazing to me how she has managed to create this thriving business while working only 10 hours a week. It's nothing short of remarkable. And that's why I wanted to have her on the show. I'm really excited to explore creativity, generativity and how to build a thriving business without necessarily having to use social media and without falling into that hustle culture trap. So if you are not already familiar with Leonie Dawson, again, you're in for a treat today. She is an internationally known best selling author of the My Brilliant Year workbooks that have been used by over half a million people worldwide. That's right, half a million people. She is a self proclaimed multi passionate entrepreneur, and has generated over $13 million in revenue again, all while working only 10 hours a week. I know you are going to appreciate Leonie's view on entrepreneurship just as much as I do. So let's get right to it. I am so thrilled to share my conversation with entrepreneur Leonie Dawson.

 

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