Episode 95: Creating Content for Your Coaching Business with Abby Herman

As an online business owner, it’s easy to feel overwhelmed when you think about all the directions you could take your content. Abby Herman joins me today for a phenomenal conversation on how to take a strategic approach to your content and where to focus your energy.
Coach with Clarity Podcast Lee Chaix McDonough

95: Creating Content for Your Coaching Business with Abby Herman

How do you create content that stands out and serves your audience all without feeling overwhelmed? Abby Herman joins us today for a phenomenal conversation all about using your content to build your business. Abby is the founder and CEO of The Content Experiment where she is devoted to being your lead strategist, writer, and speaker on all things content strategy and development.

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Show Notes

How do you create content that stands out and serves your audience all without feeling overwhelmed?

Abby Herman joins us today for a phenomenal conversation all about using your content to build your business. Abby is the founder and CEO of The Content Experiment where she is devoted to being your lead strategist, writer, and speaker on all things content strategy and development.

In this episode, Abby shifts our perspective on content, what it means to show up, connecting with our ideal clients, and more!

Topics covered

  • How Abby helps online, service-based business owners
  • Abby’s journey from freelance content creator to content strategist
  • How Abby thinks about content
  • Getting started with your content strategy
  • The power of connecting with your ideal audience
  • Understanding where best to spend your time
  • Connecting with your ideal clients through your content
  • Standing out in the massive volume of content being produced every day

Resources mentioned

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TRANSCRIPT

 

Well hello, my friend. Welcome to the Coach with Clarity Podcast. My name is Lee Chaix McDonough, I'm your host. And I'm so happy that you are joining me today. As I'm recording this it is a gray, rainy, windy day here in New Bern, North Carolina. It was the kind of day where I will be honest with you, I didn't really want to get out of bed. And then I remembered I had an interview scheduled with my friend and colleague Abby Herman. I absolutely adore Abby, I know you will, too. So I am thrilled to share my interview with her. Abby is the founder and CEO of The Content Experiment. She started this work back in 2007 while she was still working full time as a teacher. Now she is devoted to being your lead strategist, writer, and speaker on all things related to content, strategy, and development. So today, we're going to kick off our interview by diving into what content is, what it means, and how you can use it to build your business. It is going to be a phenomenal conversation. So let's get into it. I'm thrilled to share my interview with Abby Herman of The Content Experiment.

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