Episode 31: Do I REALLY Need a Niche?

In this week's episode, we will define 'niche' and discover the qualities of a strong niche for your business. As one of the most common questions I receive, we will also discuss common objections I hear around choosing a niche and potential roadblocks you could encounter by remaining a generalist.
Coach with Clarity Podcast Lee Chaix McDonough

31: Do I REALLY Need a Niche?

Today's episode was inspired by one of the members of the From Therapy to Coaching Facebook Group who had a question a lot of coaches do: "Do I really need a niche?"   The short answer is, although you don't absolutely need a niche, you probably want one.

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Show Notes

Today's episode was inspired by one of the members of the From Therapy to Coaching Facebook Group who had a question a lot of coaches do: “Do I really need a niche?”

The short answer is, although you don't absolutely need a niche, you probably want one.

There are some very successful coaches out there who say that they serve anyone and everyone, however, I strongly believe that having a niche ultimately will support you and support your business.

I want to first help you to understand what we mean when we're talking about focusing on a niche and share the things you should consider when selecting your niche and my recommendations on the next steps for solidifying your niche. As always, I'd love to hear from you. What are your thoughts about creating and refining your niche?

Topics covered

  • What I'm talking about when I say “niche”
  • The three qualities of a niche market
  • How to set yourself apart with a niche
  • Common objections to selecting a niche
  • Why it will serve you well as a business owner to focus on a niche
  • The difference between a marketing and a service strategy
  • Breaking some common myths about focusing on a niche
  • The cost of saying yes
  • The advantages of selecting a niche
  • Why a little bit of competition is a good thing
  • Resources you can use to find your niche

Resources mentioned

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TRANSCRIPT


Well, hi there, my friend. Welcome to the Coach with Clarity podcast. I'm your host, Lee Chaix McDonough. And if you are a brand new listener, I want to give you a special welcome and I hope that you find today's episode particularly interesting. And if you are a longtime listener will then, welcome back. 

As always, it is my honor to have you here and it means a lot to me that you choose to spend your time with me in the Coach with Clarity podcast, every single download, every single listen, means so much to me, and I'm really grateful for your support. 

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