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Episode 174: [BACK TO BASICS] Pricing Your Coaching Offer

I’m so happy you’re back joining me for another installment in our Back-to-Basics series. The topic we’re revisiting this week is that of how you can go about pricing your coaching offer.

174: [BACK TO BASICS] Pricing Your Coaching Offer

I'm so happy you're back joining me for another installment in our Back-to-Basics series. In this series, we're going back to episodes released in 2020 that focus on how to get things started or growing in your coaching business.

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Show Notes

I’m so happy you’re back joining me for another installment in our Back-to-Basics series.

In this series, we’re going back to episodes released in 2020 that focus on how to get things started or growing in your coaching business. And, while these episodes are still as relevant today as they were back then, I have provided an update at the end the episode for what I might do differently if I were to record this episode again today.

The topic we’re revisiting this week is that of how you can go about pricing your coaching offer.

As part of this conversation, we’re looking at what goes into setting your rates and the three important aspects you need to consider when you are setting your prices for your coaching offer.

Topics covered

  • Should you utilize a package pricing approach or a pay-as-you-go approach for your coaching offer?
  • The story behind why I personally prefer a package pricing approach
  • Should you offer an installment or payment plan for your coaching offer?
  • How I determine if I’m going to offer a payment plan for my private coaching services
  • Why the idea of “charging what you’re worth” drives me bonkers
  • How the value of the results your client will receive factors into your rates
  • The importance of understanding how much revenue you need in order to sustain your business and your lifestyle
  • Why you should be mindful of what other coaches in your niche are charging without letting that dictate your rates

Resources mentioned

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TRANSCRIPT

Hey friend, this is Lee from the Coach with Clarity podcast. And I am so happy you are back joining me for another installment in our Back to Basics series. Now if you are a regular listener, you know that together we're going back in time, we are heading back to some of the earliest episodes from the Coach with Clarity podcast. These are the episodes that I created in March, April and May of 2020. And they focus on how to get things started or get things growing in your coaching practice. So we're revisiting some of those early episodes and after the replay. At the very end of today's episode, I'm going to share my thoughts about what I might have done differently were I to have re-recorded the episode today in 2023. And the truth is I chose not to re-record these episodes, because most of the information in them is still pretty solid. There are a few things that remain fundamental regardless of whether it's 2020 or 2023 or beyond. So today we're going to take another look at how you can go about pricing your coaching offer. There's a lot of really good information in this episode, and then stick around to the end because I'm going to provide you with my thoughts on maybe what I would add or do a little differently were I to record this episode today. So let's get down to it and explore pricing your coaching offer.

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