Episode 10: How to Connect with Your Audience & Promote Your Services

In this week's episode, we're talking all about how to connect with your audience and promote your coaching services without coming across as sleazy, because it does not feel good when we feel like we're being pitched to or sold to in a way that doesn't honor our role in the process. Today we'll explore a better way to approach sales that feels good for both you AND your client.
Coach with Clarity Podcast Lee Chaix McDonough

10: How to Connect with Your Audience & Promote Your Services

As I'm sure you know from your own experiences, it doesn't feel good when we're being pitched to or sold to in a way that doesn't honor our role in the process. Now, to be quite honest with you, I almost called this episode, "How to Connect with Your Audience and Promote Your Coaching Services Without Being Salesy."

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Show Notes

As I’m sure you know from your own experiences, it doesn’t feel good when we’re being pitched to or sold to in a way that doesn’t honor our role in the process.

Now, to be quite honest with you, I almost called this episode, “How to Connect with Your Audience and Promote Your Coaching Services Without Being Salesy.” I decided to change the wording because, frankly, there are some coaches out there who need to be more salesy.

If you’re in business, sales is a part of what you do. That’s just how it is. You need revenue coming in to keep your business going.

So, what I want to do in this episode is explore how we can approach sales from a place of integrity so we can be salesy without being sleazy.

Topics covered

  • What is sleazy promotion?
  • My own experience with someone who tried to use aggressive and sleazy sales tactics on me
  • The key thing to remember when you’re selling your products or services
  • Why it’s important that you stay connected to your values before and during the sales process
  • An example of how I keep my values in mind while selling
  • The strategy I use and recommend for building relationships with your potential clients
  • How to get your potential clients to like you
  • How to build a bond of trust with your potential clients
  • A case study of how I’ve used this strategy to cultivate relationships with my audience

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!

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TRANSCRIPT

Well, hello, my friends. Welcome to a very special episode of the Coach with Clarity podcast. Right now I am recording this as a Facebook Live for one of my Facebook groups, From Therapy to Coaching. So this is a Facebook group especially designed for therapists who are interested in exploring coaching in their businesses and their practices, and I thought it would be really helpful to go live in the group and record it as a podcast episode, because today we are going to talk all about how to connect with your audience and promote your coaching services without coming across as sleazy.

Click to read the entire transcript

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