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Episode 131: How to Write Captivating Emails with Brittany Long

Email marketing is critical for the health of an online business. Email superstar Brittany Long shares what every coach needs to know about email marketing and how you can create time freedom for yourself while connecting your work with your broader mission.

131: How to Write Captivating Emails with Brittany Long

Email marketing is critical for the health of an online business. Being in the online business space for over six years, this is something I learned the hard way. Today I'm so pleased to introduce you to my friend, colleague, and email superstar Brittany Long.

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Show Notes

Email marketing is critical for the health of an online business. Being in the online business space for over six years, this is something I learned the hard way.

Today I’m so pleased to introduce you to my friend, colleague, and email superstar Brittany Long. Brittany is known as the Queen of Evergreen because she helps brilliant but overworked entrepreneurs create passive income through automated evergreen email sequences so they can experience consistent financial prosperity without working 24/7.

I've worked with Brittany one-on-one and in my programs, and I’m amazed by what she’s able to create each time. She shares so many valuable gems in our interview and shows that no matter what work you do, you can connect it with your broader mission. It’s an honor to have her on the show, and I know you’ll get so much from this conversation.

Topics covered

  • How Brittany helps business owners in work as an email marketer
  • Brittany’s cancer scare and how it changed the trajectory of her life
  • Recognizing the stakeholders in your life and business
  • Living in alignment with your values and goals
  • The most important things coaches need to know about email marketing
  • Why it’s important to prune your email list frequently
  • Overcoming the initial hurdle of the blank page
  • Utilizing the power of story
  • Brittany’s ATMRN structure for effective emails
  • Common pitfalls in email marketing
  • Best practices for weekly emails to your list
  • What it’s like to work with Brittany

Resources mentioned

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TRANSCRIPT

 

Well, hello my friend. Welcome to the Coach with Clarity Podcast. My name is Lee Chaix McDonough. I'm so glad you're here today and if you're noticing that my voice sounds a little different than usual, well, my friend that's because I am just getting over COVID. It took two and a half years for it to find me, but it finally did and oh my goodness, it was rough. I was sidelined for about three days, but fortunately I am starting to feel better. I'm able to come out of isolation though I'm still wearing my mask, but I'm still dealing with a bit of a cough and a stuffy nose and a sore throat. So bear with me today because my voice does sound a little different as a result. But I wasn't about to let COVID stop me from interviewing a powerhouse of a person. I am so pleased to introduce you to my friend and colleague Brittany Long. Brittany is also known as the Queen of Evergreen, because she helps brilliant but overworked entrepreneurs create passive income through automated evergreen email sequences so they can experience consistent financial prosperity without working 24/7. And I can tell you I've had Brittany as a guest expert inside the Coach with Clarity Collective. She is also going to be hosting a workshop for my mastermind, and I've been working with her one on one and I can tell you, no one writes as powerful an email as quickly as Brittany does. It is amazing what this woman is able to create in under an hour. I can tell you because I've seen it myself. That's why I am so honored to introduce you to my friend, email superstar Brittany Long.

 

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