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Episode 102: Launching Confidently with Tasha Booth

Today we’re joined by Tasha Booth, the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators with course & podcast launches. We’re digging into the nitty-gritty of how to set yourself up for success with your next online program or service launch.

102: Launching Confidently with Tasha Booth

What should you have in place before you launch your coaching offers? How long should your launch timeline be? Is there a difference between launching a new offer or doing a relaunch? For today's episode, I had the fantastic opportunity to talk to one of the foremost experts on online launches, Tasha Booth, who's answering all your questions about launching.

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Show Notes

What should you have in place before you launch your coaching offers? How long should your launch timeline be? Is there a difference between launching a new offer or doing a relaunch?

For today’s episode, I had the fantastic opportunity to talk to one of the foremost experts on online launches, Tasha Booth, who’s answering all your questions about launching.

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators with course & podcast launches. Her team is over 30 members strong and works together to support their clients in being able to focus back onto their zones of genius.

I’ve been connected with Tasha for a few years and she is just as warm, caring, and whip-smart in person as she is online and on her podcasts. We really get into the nitty-gritty of online launches and I suspect if you've got a question about launching, it'll probably be answered in today's show.

Topics covered

  • How Tasha supports her clients through her business, The Launch Guild
  • Why Tasha pivoted from virtual assistant to launch specialist
  • The critical connection between an engaged community and a successful launch
  • What goes into a launch?
  • The elements of a successful launch
  • Thinking about launching as a long-term strategy
  • The difference between relaunching and launching a new offer
  • Finding the right support for your launches

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!

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TRANSCRIPT

 

Well, hello my friend. Welcome to the Coach with Clarity Podcast.  I'm your host Lee Chaix McDonough. And as always, I am so grateful that you are showing up for today's episode. I want to give a special welcome to those of you for whom this is your first time ever listening to the show. I am thrilled to welcome you to the Coach with Clarity Podcast and I know that you are going to find such value not only in today's episode, but in the 100+ episodes that we have in the Coach with Clarity Podcast archives. I still cannot believe we've crossed triple digits. That is so exciting to me. And you can find all of our shows at coachwithclarity.com/podcast, or just scroll back in whatever podcast player you are using to listen to the show and you will find a treasure trove of material about the art and business of coaching. And of course, if you've been listening for a long time, and if you've been listening since day one, special thanks to you as well. You are the reason I create the show. I have such fun with it. And today's episode is no exception, because I get the opportunity to talk with launch expert Tasha Booth. Now I've been connected with Tasha for a few years now, we run in some very similar entrepreneurial circles. And I had the opportunity to meet her in person at the She Podcasts live conference in October of 2020. And I can tell you she is just as warm and caring and whip smart in person as she is online and on her podcasts, which we'll be talking a little bit about at the end of today's interview. So Tasha is the founder and CEO of The Launch Guild, which is a full service Launch Support Agency for established coaches and course creators. She has almost 30 people on her team who are devoted to helping coaches and course creators support their clients through the launch process. And she also trains and mentors other professionals who are interested in becoming launch support experts. So Tasha really does it all. And as you are about to hear in today's conversation, Tasha particularly knows her stuff when it comes to supporting coaches who are launching programs, courses or services. We really get into the nitty gritty today. And I suspect if you've got a question about launching, it'll probably be answered in today's show. Now, before we get started with the interview, I do have a quick caveat. It figures that a couple minutes into recording this interview. We had a huge thunderstorm roll through New Bern, North Carolina, where I am recording and as a result there may be about 10 to 15 seconds in the middle of the interview where things get a little glitchy. So when we get to that point, please accept my apologies for the sound quality that is not up to our usual standards. But again, it's only for a few seconds. So I know that you will still get so much value out of today's episode. So thanks in advance for your understanding about that. And without further ado, I am thrilled to introduce you to Tasha Booth.

 

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