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Episode 61: Scaling Small: Creating a Spectrum of Services

In part four of our scaling small series, I'm talking all about creating a spectrum of services. We’ll look at why I prefer this model to more traditional approaches and how you can start building out your own spectrum of services.
Spectrum of Services Coach with Clarity Podcast

61: Scaling Small: Creating a Spectrum of Services

For the past three episodes, we've been looking at the different ways you can increase your impact and income by expanding beyond one-on-one services through workshops, memberships, and group programs. For this episode, we're wrapping up our discussion on scaling small by introducing the spectrum of services.

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Show Notes

For the past three episodes, we’ve been looking at the different ways you can increase your impact and income by expanding beyond one-on-one services through workshops, memberships, and group programs. For this episode, we’re wrapping up our discussion on scaling small by introducing the spectrum of services.

The spectrum of services is how I conceptualize all the ways we serve our clients, from our free offerings right up to our high-end programs. I much prefer this approach to thinking about our offerings and in this episode, I’m going to share what makes it different from more traditional models, how you can create your own, and what you may want to take into consideration as you are building out your spectrum of services.

Coach with Clarity Spectrum of Services

Topics covered

  • A sneak peek behind the scenes at the Coach with Clarity HQ
  • What belongs on your spectrum of services
  • Why I prefer a spectrum approach to a ladder approach
  • The benefit of multiple access points on your spectrum of services
  • Focusing on the endpoints of your spectrum of services
  • The Coach with Clarity spectrum of services
  • Criteria for the different points on your spectrum of services
  • How to start building out your spectrum of services

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!

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TRANSCRIPT

 

Well, hello, my friend. Welcome to the Coach with Clarity Podcast. I'm your host, Lee Chaix McDonough, and I am so thrilled to welcome you to this week's episode where we are wrapping up our series about Scaling Small. Now if you've been listening to the Coach with Clarity Podcast for the last couple months, you know that we have been discussing the various ways that you can grow your business in an intentional manner, and that's what Scaling Small is all about. It's about looking at ways that you can increase your impact and yes, your income, by offering services to more than one person at a time. So we kicked off the Scaling Small Series with a discussion about the Workshop Model. Then I shared with you a little bit about Group Memberships, and then we moved on to exploring Small Group Programs. So if you have not checked out those episodes, you will definitely want to do so and we'll make sure that we have links to those three episodes in the show notes. This week, I want to wrap up our discussion around Scaling Small by introducing you to what I call, “The Spectrum of Services”, and that's how I like to conceptualize everything that you make available to the people you most want to serve.

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