Episode 57: Scaling Small – How to Launch a Membership

We’re continuing our exploration of what it means to scale small, with a dive into launching a membership program in your coaching business. I’m walking you through the key questions to ask yourself before starting your membership program and how to get it off the ground.
Keegan Jennings

57: Scaling Small: How to Launch a Membership

Scaling small is all about growing your business in a way that allows you to serve more people in less time, all without overtaxing your resources. When we scale small in a manageable, sustainable way, we create processes that are flexible and that can grow with us.

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Show Notes

Scaling small is all about growing your business in a way that allows you to serve more people in less time, all without overtaxing your resources. When we scale small in a manageable, sustainable way, we create processes that are flexible and that can grow with us. That’s how we set ourselves up for long-term success.

For part two of our four-part Scaling Small series, I'm going to walk you through what it looks like to scale small with a membership model.

In the online entrepreneurship space, we often hear about scaling in the context of reaching the masses. While there’s nothing wrong with that model, I would argue that if you want to build a strong foundation for your coaching practice, you don’t need to reach thousands of people at once.

Today I’m sharing the four key aspects of a membership program, what you need to consider when creating and launching your program, and why you don’t need a huge email list or following to have a successful, profitable membership program.

Topics covered

  • Creating a strong foundation by taking small steps forward
  • Why scaling small is the best way to get started
  • Questions to ask yourself before starting a membership program
  • The importance of consistency, structure, and systems
  • Creating community in your membership program
  • Figuring out the benefits and results that members will experience in your membership program
  • How I structure the various elements of the Coach with Clarity membership
  • The benefits of launching a membership program with a founding member round
  • How I launched the Coach with Clarity membership

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!

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Want to connect further? Follow me on Instagram and continue the discussion in the Coach with Clarity Facebook group.

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TRANSCRIPT

 

Well, hello there, my friend. Welcome to the Coach with Clarity Podcast, my name is Lee Chaix McDonough, I'm your host, and I am so happy to have you join me for this week's episode of the show. This week, we are continuing our look at what it means to scale small. 

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