Episode 112: Seven Lessons of a Successful Launch

I’m sharing the seven lessons I learned from my recent launch of the Coach with Clarity Collective. Wherever you are in the journey of your coaching business, I think you’ll find that these principles are foundational to running a strong, thriving, and sustainable coaching business.
Successful Launch Lessons

112: Seven Lessons of a Successful Launch

It's essential to approach the launch process with strategy and intention. If you're a regular listener of the show, then you'll know I just wrapped up a huge launch of the Coach with Clarity Collective, my accredited membership program where we explore how to deepen our mastery as powerful coaches and how to run a profitable, sustainable coaching business.

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Show Notes

It’s essential to approach the launch process with strategy and intention.

If you’re a regular listener of the show, then you’ll know I just wrapped up a huge launch of the Coach with Clarity Collective, my accredited membership program where we explore how to deepen our mastery as powerful coaches and how to run a profitable, sustainable coaching business.

Even though this was by no means my first launch, I took a different approach than usual and I learned so much from the process.

In today’s episode, I’m sharing the seven lessons I learned from my recent launch. No matter where you are in your coaching journey, I think you’ll find that many of these principles are important whether you’re launching a program, building out your sales process, or welcoming new one-on-one clients.

Topics covered

  • What it means to start with the end in mind
  • How I use the Good-Better-Best process for goal setting
  • Considering your potential client’s experience throughout the launch process
  • Give yourself more time than you think you’ll need
  • Why you should consider including a beta phase in your next launch
  • How you can maximize the post-launch phase
  • What it looks like to get help and support at different stages of your coaching business
  • Taking care to manage your energy at every phase of your launch process
  • My post-launch crash after the recent launch of the Coach with Clarity Collective

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!

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TRANSCRIPT

 

Well, hello, my friend, and welcome to the Coach with Clarity Podcast. My name is Lee Chaix McDonough and I am recording today's episode on a beautiful Sunday morning. It is finally spring here on the East Coast of the United States. I feel like we have been heading towards this for a while. And now it is sunny, it is warm – I can't wait to get outside today. But first, I wanted to record a quick podcast episode all about The Seven Lessons I Learned While Launching. Now, if you are a regular listener of the show, then you know I just wrapped up a huge launch of the Coach with Clarity Collective, that is my membership program that is accredited by the International Coaching Federation for continuing coach education. And it's where we explore how to deepen our mastery as powerful coaches and how to run profitable sustainable coaching businesses. I absolutely love the Collective. And I was so excited to welcome new members into our community during the last launch. And that launch period, I learned so much from it. And this was by no means my first launch, I've launched multiple other programs and courses. But I took a different approach to this launch than I had ever done before. It was highly strategic, highly intentional. And I learned so much about what worked for me, what worked for my audience, and what I would do differently next time. So today, I want to share with you The Seven Lessons I Learned While Launching. And I hope that no matter where you are in your coaching journey and in your business development, that you find these lessons helpful, because I think what you'll notice, at least what I hope you'll notice is that many of the principles I'm going to share with you today are important regardless of whether you are launching a program or whether you are building out your sales process for welcoming new one on one clients – The things that I'm going to share with you today are really foundational to running a strong, thriving and sustainable coaching business. 

 

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