Episode 111: Stock Photography for Coaches with Elle Drouin

Finding photos to use on your website and social media pages that are a good fit for your brand can be a challenge. Elle Drouin of Styled Stock Society shares how you can move past this stumbling block and create beautiful content for your coaching business that’s completely in alignment with your brand.
Elle Drouin Stock Photos

111: Stock Photography for Coaches with Elle Drouin

Not all stock photos are created equal. Back in 2016 when I was just getting started, I designed everything in my business for myself. Pretty quickly, I realized that while I was trying to differentiate myself with photos of lotus flowers and the seashore, there were so many people using the exact same photos I had.

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Show Notes

Not all stock photos are created equal.

Back in 2016 when I was just getting started, I designed everything in my business for myself. Pretty quickly, I realized that while I was trying to differentiate myself with photos of lotus flowers and the seashore, there were so many people using the exact same photos I had.

For today’s episode I’m excited to introduce you to a very good friend and colleague of mine, Elle Drouin, who is here to talk about how we can move past this huge stumbling block that prevents many of us from showing up online in the way we would want to be seen.

About three years ago I met Elle in a small mastermind program and it’s been extraordinary to watch how her business has thrived over the years.

After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle decided to launch a business focused on helping other women build their brands with strategic, diverse, and easily accessible visual content. In 2016, she launched Styled Stock Society, a stylish stock photography membership to help business owners show up confidently and market their brand with unique visuals. Since then, Styled Stock Society has flourished and Elle has collaborated with incredible photographers who add new content to the library every single week. She’s now the CEO and visionary for the brand, ensuring that they’re always creating content that reflects how impactful and brilliant your business is.

In this episode, Elle shares her journey in stock photography, the common challenges that coaches face when using stock photos, and a special offer she’s opened up to the Coach with Clarity community for her membership program. Let’s do this!

Topics covered

  • The evolution of Styled Stock Society
  • How Styled Stock Society helps women entrepreneurs
  • Common challenges with finding and using stock photography
  • The mistake I made when using stock photos early in my business
  • Best practices for using stock photos
  • How you can create beautifully branded graphics for your business
  • The tons of resources you’ll have access to as a member of Styled Stock Society

Resources mentioned

Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!

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TRANSCRIPT

 

Well hello, my friend. Welcome to the Coach with Clarity Podcast. My name is Lee Chaix McDonough. I'm your host and I want to thank you for joining me today. I am really excited to introduce you to a very good friend and colleague of mine named Elle Drouin. Now Elle worked as a director of marketing and digital strategy for e-commerce businesses for years before deciding to move out on her own and launch a business that focused on helping other women build their brands with strategic, diverse and easily accessible visual content. So in 2016, the same year I launched my business, Elle launched Styled Stock Society, a stylish stock photography membership, designed to help business owners show up confidently and market their brand with unique visuals that won't bore your audience. And over the last six years, Styled Stock Society has flourished. And Elle has collaborated with some incredible photographers who add new stock photos and other content to the membership library every single week. So Elle is now the CEO and visionary for the brand and ensures that they are always creating content that reflects just how powerful and brilliant your business is. I met Elle about three years ago when we were in a small mastermind program together and it has been extraordinary to watch how her business has thrived. I am a member of Styled Stock Society and I can tell you just what a valuable membership resource it is. So today I'm really excited to talk to Elle more about her journey in photography and specifically stock photography and talk a little bit more about her membership program and a special offer that is waiting just for you. So let's do this. I am so pleased to welcome my guest Elle Drouin of Styled Stock Society.

 

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