Today we're kicking off the priority enrollment period for the Certified Clarity Coach training program! I am so proud of this program and excited to begin the next cohort on August 23rd. The Certified Clarity Coach training program is designed as a comprehensive training program that meets you wherever you are in your coaching journey.
Today we’re kicking off the priority enrollment period for the Certified Clarity Coach training program! I am so proud of this program and excited to begin the next cohort on August 23rd.
The Certified Clarity Coach training program is designed as a comprehensive training program that meets you wherever you are in your coaching journey. The program will help you develop your mastery as a coach and understand how to build a coaching business, giving you everything you need to be a powerful and ethical coach.
I believe in the program wholeheartedly and I know it’s a program that can change lives but I also understand that not everyone should pursue certification. It’s really important to me that you have all the information you need to make an informed decision and find a program that meets your needs. So to help you figure that out, in this episode I’m discussing three main questions you should ask yourself to figure out if coaching certification is right for you.
- How the Certified Clarity Coach Training Program can help you become a powerful coach
- What the ICF accreditation of the Certified Clarity Coach Training Program means for you
- Why certification might not be the right fit if you’re solely seeking professional development
- What it means to prioritize service over sales
- Getting honest with yourself about your goals
- The importance of coach-specific education
- Coach with Clarity Certified Clarity Coach Training Program
- Coach with Clarity | Episode 25: Coaching Certifications: What You Need to Know
- Coach with Clarity Podcast Facebook Group
- Coach with Clarity Membership
- Connect with Me on Instagram
- Email Me: firstname.lastname@example.org
Now it’s time for you to show the world what it means to be a Coach with Clarity! Screenshot this episode and tag me on Instagram @coachwithclarity and let me know what you’re more excited to explore in future podcast episodes!
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Well, hello, my friend. Thank you for joining me today for another episode of the Coach with Clarity Podcast. My name is Lee Chaix McDonough, and my goodness, we are in the midst of something special. So when this episode drops today, we will have just wrapped up Coach with Clarity Summer Camp, and that kicked off the priority enrollment period for the Certified Clarity Coach Training Program. Now, if you've been listening to the show, especially for the last few weeks, you have heard a lot about this program. I am so proud of it. And I am so very excited to begin the next cohort on August 23rd. The Certified Clarity Coach Training Program is designed as a comprehensive training program. So this means no matter where you are in your coaching journey, whether you're just starting out, whether you've got a few years under your belt, whether you've been doing this for decades, if you are looking for a comprehensive training program that will support you in developing your mastery as a coach, as well as your understanding of how to build a coaching business, if that's something you're interested in.
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So the second reason a coach certification program may not be right for you, is if you are more interested in sales than service. So, let me explain what I mean by that. For better or for worse, there are a lot of sales people who use the title of “Coach” to describe their work. In fact, I just had this happen to me last week. I was interested in a health and fitness program and I got on a discovery call with someone who called themselves a “strategy coach”. But the fact is, there was absolutely no strategy discussed during that discovery call. And there was no coaching discussed during that call, either. That was, 100%, a sales call. And their goal was not to help me explore my external or internal blocks, or help me to understand my next steps for creating change. No, their goal was to sell me on this health and fitness program. There is nothing wrong with sales. Sales is a critical part of every business, including coaching. But I do take issue with framing a sales process as a strategic coaching, and calling yourself a strategy coach when really what you're doing is sales. So if you are approaching coaching as a way of improving your sales process, then a coaching certification program may not be the best fit for you right now. My role as a coach, and how I view your role as a coach, is to catalyze your client’s success. And so in order to do that, we have to center the client's agenda, and their priorities, and their needs. That always comes first. Our agenda, our priorities, our needs, that is secondary, if it shows up at all. The goal of coaching is not to sell someone, it's to help them transform, help them achieve their goals. The sales process, there is a time and a place for that. And we talk about that during the business building weeks of the Certified Clarity Coach Training Program. But that is not what coaching is. Coaching and sales are not the same thing. And so if you are more into sales than service, and if you're looking for a program that is focused on helping you make more sales and find more clients, then that is not a coaching certification program. Again, we talk about that a bit within the program. But the emphasis will always be on the actual art of coaching, of how we partner with clients to co-create significant and sustainable change in their lives. So if you are looking for a program that is going to help you with sales, then a coaching certification program may not be for you. Now, there is a little bit of a caveat to that. Because here's what I have found. When you prioritize your client’s success, when you center their goals and their mission at every session, and as part of the coaching relationship as a whole, then you are going to create a loyal loving referral source. Because think about it, when you're showing up and serving your client powerfully and they are achieving everything they want and then some, then they are going to be one of your raving fans. And they're going to talk about you, and they're going to share you, and they become a referral source for you. And yes, that is part of a sales process. So I would suggest that by investing in your coach training and development, and by building your mastery as a coach, you are actually going to improve your sales process because you will be generating referral sources from your satisfied clients. So, it's kind of a secondary way of approaching sales. But really, we want to make sure that whatever we promised to our clients, we're delivering. And the best way to do that is to really ground down into your skills, into your approaches, and into your mastery as a coach. And that is what we focus on in the Certified Clarity Coach Training Program. So, that is the second reason why you should not pursue a coaching certification. If you are more interested in sales, than in service, then this is not the program for you. Alright, I have one more reason I want to share with you as to why you may not want to pursue coaching certification. And that's because you don't want to. And that is a perfectly acceptable reason not to pursue a coaching certification. If you have no interest in investing the time, the energy, the money, and the other resources necessary to pursue a coaching certification, then you shouldn't enroll in a program. And that is absolutely okay. I understand that a full-on coach training program is not the right choice for every single coach. I think it is an excellent choice for many coaches, but I also understand that there are multiple paths when it comes to coaching education. And this is something I have been clear about, basically from Episode One of the podcast. I believe that every coach needs coach specific education. But what that education looks like will vary based on the needs of that coach. So while it may be a full on certification for some, it may look like continuing education programs for others. It may look like a self study course, where you're listening to podcasts like mine, where you're reading books, where you're working with a mentor coach, and you're creating your own self study program to help you become a more powerful coach. I'm not gonna sit here and tell you that one way is better than another. What I'm most interested in is knowing which path is going to be the right path for you. So if you know that you are not interested in getting an ICF credential, and you are not interested in becoming a certified coach, then it is absolutely okay to say, “Nope, I'm not interested. I don't want to”. And honestly, as the founder of a coach training and education company, I will fully support you in that. In part because I want to make sure that the people who are enrolled in the Certified Clarity Coach Training Program really want to be there. And they are not there out of a sense of fear, or obligation, but are there because it aligns with their vision, their mission, and their values. And they know this certification program is going to help them be the coach and be the person they want to be. And I recognize that my program is not going to be the right choice for every single coach out there. I'm okay with that. So, this is your permission slip. If you do not want to invest the time, the energy, the financial resources into a coach certification program, you don't have to. I am going to encourage you to focus on your coach specific education in another route. Because as coaches, I also believe we have an ethical obligation to continue to build and refine our coaching skills, so that we are showing up and serving our clients powerfully and ethically. So please, if you're not going to enroll in a certification program, whether it's mine or another one, I would encourage you to invest in your education through another path. Okay my friend, those are three reasons why you should not get certified as a coach. Number one, you are interested solely in professional development, and not interested or willing to do the personal work that comes with it. Number two, you are looking for a program that will help you build your sales skills versus your coaching skills. And number three, you're simply not interested. It's not something that you want to invest the time, money, or the energy in. Those are three perfectly valid, perfectly acceptable, reasons not to pursue a coaching certification. So if you identify with any one of those three, please know that is okay. And I encourage you to find a path that will work better for you. Alright, with that, why don't we head into this week's Clarity in Action moment. Surprise, surprise. This week's Clarity in Action moment is sponsored by the Certified Clarity Coach Training Program. A 125 hour, ICF accredited program, designed to help you build your coaching mastery, and your business skills, all at the same time. Our next cohort starts on August 23rd. And I want to let you know that I am intentionally keeping this cohort on the smaller side. I am limiting the number of spaces available in this cohort, because I have seen firsthand just how powerful an experience it is when we have a smaller, more intimate group to do this type of learning and growth. So there are a limited number of spaces for this program, and they are filling up. So if you would like to become a Certified Clarity Coach, then I want to encourage you to apply for the training program, prior to August 2nd, so you can take advantage of that special mentor coaching benefit. To learn more and submit your application, head to CoachwithClarity.com/certification.